August 24, 2024 by Chris Steege
AI tools can, and should, do much more for real estate professionals than freeing them up from writing ad copy or managing operations. The best AI tools are clever. They know better because they understand context. And they can understand the nuances of human language. For real estate, where context and nuance are everything, the possible value of AI is immeasurable – particularly given heightened regulatory control and the increasing need to demonstrate tangible value to clients.
RISMedia recently featured Purlin’s view on the opportunity, really the necessity, of real estate AIs to understand context and be both careful and clever.
Full article
The post appeared first on Practical information and thought-provoking insights.
AI tools can, and should, do much more for real estate professionals than freeing them up from writing ad copy or managing operations. The best AI tools are clever. They know better because they understand context. And they can understand the nuances of human language. For real estate, where context and nuance are everything, the possible value of AI is immeasurable – particularly given heightened regulatory control and the increasing need to demonstrate tangible value to clients.
RISMedia recently featured Purlin’s view on the opportunity, really the necessity, of real estate AIs to understand context and be both careful and clever.
Full article
The post appeared first on Practical information and thought-provoking insights.